Big Game Sale Is Here see savings
Bringing hearing
clarity to all
Hearing loss is unique to each person—your hearing aids should be, too. Sony’s self-fitting OTC hearing aids are a do-it-yourself hearing solution tailored to you and your world. Developed with the understanding that one size does not fit all, these hearing aids come in two comfortable, convenient designs that prioritize ease of use, customizable features, and Sony’s signature sound quality. Every aspect is centered around your hearing needs and every moment is made crystal clear.
Bringing hearing
clarity to all
Hearing loss is unique to each person—your hearing aids should be, too. Sony’s self-fitting OTC hearing aids are a do-it-yourself hearing solution tailored to you and your world. Developed with the understanding that one size does not fit all, these hearing aids come in two comfortable, convenient designs that prioritize ease of use, customizable features, and Sony’s signature sound quality. Every aspect is centered around your hearing needs and every moment is made crystal clear.
Hearing loss 101
Hearing loss is often subtle and gradual, you may not even realize you’re experiencing it. Learn more about the common signs and symptoms.
What to look for
Common signs of mild to moderate hearing loss often include difficulty hearing people or misunderstanding what they’re saying, especially in noisy places, listening to music or watching TV at higher volumes, difficulty hearing on the phone, asking people to repeat themselves, or muffled or unclear voices.
You’re not alone
Addressing hearing loss is emotional and often avoided due to stigma, cost, and access1. For these reasons, 9 out of 10 people with mild to moderate hearing loss don’t use hearing aids2.
What causes hearing loss
Two of the most common causes of mild to moderate hearing loss are prolonged exposure to loud noise and aging3.
Why it’s important to treat
Untreated hearing loss can lead to social isolation, loneliness, mental exhaustion, depression, anxiety, brain atrophy, and cognitive decline4.
Choosing OTC hearing aids
Over-the-counter (OTC) hearing aids offer a more affordable and accessible solution to quality hearing care.
Hearing Aids vs. Hearing Amplifiers
Hearing amplifiers make all sounds louder and are not designed to treat hearing loss, whereas hearing aids are medical devices designed to treat hearing loss and can target specific hearing needs.
Traditional vs. OTC hearing aids
Traditional hearing aids require a prescription and fitting by a hearing care professional for diagnosed hearing loss. OTC hearing aids are do-it-yourself solutions that target perceived mild to moderate hearing loss.
Assistance you can afford
OTC hearing aids are typically more affordable than traditional options.
Don’t wait for a prescription
You can purchaseOTC hearing aids directly in stores or online, no doctor’s visit needed.
FDA cleared5
Our Sony OTC hearing aids areFDA-cleared medical devices.
Are Sony OTC hearing aids right for me?
Sony’s OTC hearing aids are made for those with mild to moderate hearing loss. Find out if they are right for you.
Who is a good candidate?
Those who are 18 or older and have mild to moderate hearing loss in both ears may be a good candidate. You may not be a good candidate if you’re younger than 18, have severe hearing loss, or have a medical contraindication.
How are Sony OTC hearing aids different?
Sony offers FDA-cleared, self-fitting hearing aids in two styles that are affordable and available without a prescription.
What smartphone is needed for set up?
The Sony | Hearing Control app9 is used to set up the Sony OTC hearing aids and is compatible with Apple iPhone (iOS 13 or higher) or Android (Android OS 10 or higher). Supported versions are subject to change.
Where can I purchase?
Sony OTC hearing aids are available for purchase directly from Sony, from a range of third-party retailers, and select hearing-care professionals. They are for use and purchase only in the United States.
Check your hearing today
Take the first step toward understanding your hearing health and get personal recommendations in less than five minutes. If your results indicate a “loss,” you may be a good candidate for the Sony OTC hearing aids.
Talk or text directly with an agent at 877-864-7669 for questions and support with selecting the right hearing aids for you.
Check your hearing today
Take the first step toward understanding your hearing health and get personal recommendations in less than five minutes. If your results indicate a “loss,” you may bea good candidate for the Sony OTC hearing aids.
Talk or text directly with an agent at 877-864-7669 for questions and support with selecting the right hearing aids for you.
Made with you in mind
At Sony, our unwavering commitment to quality and sound heritage helps us create products that empower you. The CRE-C20, CRE-E10 and CRE-C10 OTC hearing aids harness groundbreaking technology to offer a fresh approach to hearing wellness and enhance your world.
Made with you in mind
At Sony, our unwavering commitment to quality and sound heritage helps us create products that empower you. The CRE-C20, CRE-E10 and CRE-C10 OTC hearing aids harness groundbreaking technology to offer a fresh approach to hearing wellness and enhance your world.
Small Design, Big Impact
Comes in three models that prioritize all-day clarity8 and comfortability with interchangeable sleeves, customizable fit, and adaptive sound.
Your Perfect Fit Made Easy
Easily set up and fit your OTC hearing aids yourself, with customization at your fingertips in the Sony | Hearing control app.9
Excellent Hearing Clarity
An FDA-cleared medical device developed with prescription-grade sound quality.
Hear the Best of Every Environment
Adjusts and optimizes sound to deliver a clear, comfortable hearing experience wherever you go.
A Heritage of Trusted Technology
Continuing Sony’s legacy of sound innovation, blending advanced engineering with cutting-edge creativity.
A Collaboration of Expertise
Bringing WSAudiology’s hearing aid expertise to Sony’s precision audio technology.
Support for your Hearing
Health Journey
Support for your Hearing
Health Journey
HLAA HearingU hosts "OTC 101, Ask The Experts Webinar Series" featuring Sony.
Learn moreDr Annie Duchen, WSAudiology, partnered with Sony sharing hearing health impacts and online hearing tests.
Learn moreA testimonial on new owners' hearing journeys: Rediscovering Sound with Sony OTC Hearing Aids.
Learn more
The Sony CRE-E10 hearing aids provide a wide range of features suitable for individuals who are new to using hearing aids and have mild to moderate hearing loss. These small devices incorporate advanced technology typically found only in prescription hearing aids. One of the key features of these hearing aids is their long-lasting rechargeable battery, directional hearing feature, and audio streaming compatibility with iPhones. Combined, these features make them an attractive option for those seeking affordable hearing help.
Hearing Health & Tech Matters
Read more
The Sony CRE-E10 hearing aids provide a wide range of features suitable for individuals who are new to using hearing aids and have mild to moderate hearing loss. These small devices incorporate advanced technology typically found only in prescription hearing aids. One of the key features of these hearing aids is their long-lasting rechargeable battery, directional hearing feature, and audio streaming compatibility with iPhones. Combined, these features make them an attractive option for those seeking affordable hearing help.
Hearing Health & Tech Matters
Read more
Experience better hearing risk-free for 45 days
Hear how it sounds in your world. Try the Sony OTC hearing aids risk-free for 45 days. You’ll have full access to our product features and specialists to help fine-tune your experience. If it’s not for you, returns are easy and free within 45 days10.
Experience better hearing risk-free for 45 days
Hear how it sounds in your world. Try the Sony OTC hearing aids risk-free for 45 days. You’ll have full access to our product features and specialists to help fine-tune your experience. If it’s not for you, returns are easy and free within 45 days10.
CRE-C20
A Rechargeable and Discreet Design for All-Day Hearing
• Easy to set up and customize within minutes.9
• Comfortable and discreet hearing by design.
• Convenient rechargeable battery that lasts all day.8
CRE-E10
A Comfortable Design for Everyday Hearing
• Daily comfort and prescription-grade sound quality in an earbud design.
• Easy to set up and customize within minutes.9
• Long-lasting rechargeable battery for everyday use.8
CRE-C10
Crystal-Clear Hearing in a Compact Design
• Sleek, discreet design for everyday confidence.
• Easy to set up and customize within minutes.9
• Prescription-grade sound quality that adapts to your world.
Accessories
Accessories
Getting started with your OTC hearing aids
Getting used to your new hearing aids will be an adjustment. It will take time before sounds and usage become more natural to you. We offer a 45-day return period1 so you can make sure they are the right fit for you.
Getting started with your OTC hearing aids
Getting used to your new hearing aids will be an adjustment. It will take time before sounds and usage become more natural to you. We offer a 45-day return period1 so you can make sure they are the right fit for you.
Our Support Team is Here to Make Things Easier.
Our team can answer questions, provide resources, and connect you with OTC Hearing Specialists to fine-tune your hearing experience. Reach out and we’ll get back to you promptly.
Schedule a free 1:1 product consultation with our OTC Hearing Aid Experts. Click here today. Intended for only individuals 18 and older with perceived mild to moderate hearing loss.
Our Support Team is Here to Make Things Easier.
Our team can answer questions, provide resources, and connect you with OTC Hearing Specialists to fine-tune your hearing experience. Reach out and we’ll get back to you promptly.
Schedule a free 1:1 product consultation with our OTC Hearing Aid Experts. Click here today. Intended for only individuals 18 and older with perceived mild to moderate hearing loss.
Frequently Asked Questions
What type of hearing loss do these hearing aids support?
The Sony OTC hearing aids are medical devices used to treat adults 18 and older with perceived mild to moderate hearing loss in both ears. They are not for individuals with severe to profound hearing loss. There is also a hearing screener available at Sony for your convenience7. If you have questions about your specific history, a Hearing Care Professional can also help determine if these are right for you.
Can Sony OTC hearing aids be set-up on iOS & android and stream music and phone calls?
The Sony | Hearing Control app,9 which is used to set up the Sony OTC hearing aids, is compatible with Apple (iOS 13 or higher) or Android (Android OS 10 or higher) devices. Streaming of media or phone call audio (iOS only ) is only supported by Sony CRE-E10 OTC hearing aids.
What kind of support is available if I need help with my hearing aids?
For independent troubleshooting and self-education, Sony has extensive FAQs & instructional videos Support for OTC Hearing Aids | Sony USA. There is also live in-depth troubleshooting and support by highly qualified Sony sound agents.
Can the hearing aids be customized?
The Sony | Hearing Control app9 is used to set up the Sony OTC hearing aids and is compatible with Apple (iOS 13 or higher11) or Android (Android OS 10 or higher) devices. A Hearing Profile Check, which is a type of hearing evaluation, will be completed so the devices and app can set initial settings based on your individual responses.7 After that, there are several ways to further customize your sound level and quality in the app.
Frequently Asked Questions
What type of hearing loss do these hearing aids support?
The Sony OTC hearing aids are medical devices used to treat adults 18 and older with perceived mild to moderate hearing loss in both ears. They are not for individuals with severe to profound hearing loss. There is also a hearing screener available at Sony for your convenience7. If you have questions about your specific history, a Hearing Care Professional can also help determine if these are right for you.
Can Sony OTC hearing aids be set-up on iOS & android and stream music and phone calls?
The Sony | Hearing Control app,9 which is used to set up the Sony OTC hearing aids, is compatible with Apple (iOS 13 or higher) or Android (Android OS 10 or higher) devices. Streaming of media or phone call audio (iOS only ) is only supported by Sony CRE-E10 OTC hearing aids.
What kind of support is available if I need help with my hearing aids?
For independent troubleshooting and self-education, Sony has extensive FAQs & instructional videos Support for OTC Hearing Aids | Sony USA. There is also live in-depth troubleshooting and support by highly qualified Sony sound agents.
Can the hearing aids be customized?
The Sony | Hearing Control app9 is used to set up the Sony OTC hearing aids and is compatible with Apple (iOS 13 or higher11) or Android (Android OS 10 or higher) devices. A Hearing Profile Check, which is a type of hearing evaluation, will be completed so the devices and app can set initial settings based on your individual responses.7 After that, there are several ways to further customize your sound level and quality in the app.
Customized
hearing
within
minutes
With the Sony | Hearing control app9 you can modify your sound when you need to, how you need to. Easily control volume and sound quality to suit your preferences on the go.
Customized hearing within minutes
With the Sony | Hearing control app9 you can modify your sound when you need to, how you need to. Easily control volume and sound quality to suit your preferences on the go.
Footnotes
- MarkeTrak 2022 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9715310/
- Nash et al., 2013 https://ajph.aphapublications.org/doi/full/10.2105/AJPH.2012.301031
- National Institute on Aging https://www.nia.nih.gov/health/hearing-loss-common-problem-older-adults
- NCOA.org Can Hearing Loss Affect Mental Health in Older Adults?
- FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing impairment.
- You may not be a good candidate for an OTC hearing if you experience any of the following: Severe hearing loss in one ear, ear pain or discomfort, sudden change in your hearing in the past six months, ear injury or defect, dizziness or vertigo, fluctuating hearing loss, worse hearing in one ear, ringing or buzzing in one ear, or blood, pus, or fluid coming from the ear in the past six months.
- This is not a diagnostic hearing test or medical assessment. It is designed to give you general information about your hearing.
- Actual performance varies based on settings, environmental conditions, storage, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
- Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration
- Offer is valid 11/1/24 to 4/30/25 only with Sony Electronics Inc. at electronics.sony.com. Product must be returned within 45 days from date of purchase in good, clean condition (not dirty, broken or damaged, with very minimal wear/scratches) with documents that accompanied the product and its original packaging or packaging that provides an equal degree of protection. Eligible refunds will be applied to the payment method used to purchase the product only. Offer nontransferable and noncombinable. Offer valid on in-stock items only. No substitutions or rain checks issued. Offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of any discount or amount equal to any discount. Offer not redeemable for cash or cash equivalent. Sony reserves the right to extend, modify, or terminate this promotion at any time. Offer may be void if qualifying purchase is returned or exchanged for a nonqualifying product.
- Interoperability and compatibility among Bluetooth® devices vary.